I actually wrote a post similar to this a few weeks ago, and I swear I published it. Apparently I don’t blog so well…
I’ve determined that the major obstacle I face as the DRSL (Digital Repository Services Librarian, an unwieldy title if there ever was one) is not technological. An upgrade from 1.4.2 to 1.5 will not make the IR more highly utilized by the faculty, or truly superior at meeting their needs. A move from DSpace to, say, ePrints (as appealing as that may be sometimes) won’t either. While visually appealing and potentially more functional, a pretty front-end to the IR is just window-dressing disguising a clumsy system behind the scenes. Even if a new repository software came out tomorrow that met nearly every need and desire of researchers here, it would still be totally and completely underutilized. Why is that? Because no one would know about it, and if I used the channels I am aware of, they likely wouldn’t pay attention anyway.
My challenge is one of marketing. While my technological skills and LIS education certainly make me well-qualified for my job, my boss (probably) could have hired a marketing graduate and he or she would have (probably) been more effective (overall). Why is this? Because NO ONE KNOWS ABOUT THE IR. And as far as I can tell there is no effective way for me to let them know.
I’d wager the percentage of people outside the library who know that we have an IR is about 1%. Why is this? Because this University has very little support, if any, for marketing services and programs internally. As far as I’ve been able to tell, there is no department or individual I can contact to assist me with informing the rest of the university about what I do here. Due to this, I’ve been attacking the problem as best I know how, to very little response. I’ve met with deans of research at individual colleges/schools/institutes here, they have sent emails to their faculty, I have given presentations to faculty meetings, to department chair meetings, and so on - all with exceptionally poor results.
My most current marketing campaign is a traditional 3-fold brochure, sent to each tenured and tenure-track faculty member. I thought that a printed document in their mailbox might be more effective than an easily deleted e-mail. So far I’ve heard from 1 person. I have sent 500, about 2 weeks ago. I have a few hundred more to get out, so we’ll see. But I don’t have to tell you that the percentages don’t look good.
Going back to the lack of institutional support issue, let me explain how difficult it was to even get these brochures out. You may think there exists some system for getting something to faculty members here on campus, some sort of mail service I can contact and say “I need to get someting to a certain sub-section of the university, how do we do that?”. This is not the case. I instead found our institutional page that gives the numbers of tenured and tenure-track faculty for each department at each individual unit on campus and sent brochures to each of these individual units office managers, hoping they would be so kind as to put them into the proper mailboxes. This amounted to nearly 50 (estimated on my part) individual envelopes with attached note, and I’m using old faculty count numbers from 2007, and am in no way certain anyone is getting anything anyway.
It’s just another example of lack of institutional support for internal developments. Something new gets funded, the infrastructure developed, a position hired? Don’t tell anyone outside of the department. Want to market the service you provide? Good luck. Basically what I would guess the general belief of university higher-ups is along the lines of: “What, people aren’t flocking to your door to use you? You must not be that worthwhile, I guess.”
This goes along with a comment I left on a Digital Curation Blog post (which hasn’t been approved, apparently, as I just sent it). Sure, even if “We could have tools for supporting the scientist in their information sharing (web sites, bibliographies and CVs). Tools for shared data management. Tools for shared writing. Tools even for the library to support faculty in dealing with publishers. And of course tools to help management count their beans.”, people within the institution would have to:
- be aware the IR exists
- understand the benefits the IR and associated services offer
- agree that these actually ARE benefits and actually IMPROVE their current workflow
Based on my experience, this isn’t the case. Call me a naysayer, but the problem really, truly, ISN’T the technology. It’s the social and political apparatus surrounding it. More on that later, perhaps. This is WAY too long already.
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